The Appendix section is for additional information and documents that support the claims made throughout the Business Plan. It is the last item listed in the Table of Contents and it is presented in the in the back of the document. Appendix items should be used sparingly, and limited to only those items that bring an exceptional level of credibility to plan. Examples of effective Appendix items include:
- Notable customer case studies
- Notable News articles about company or proving claims in the plan
- Notable communication from strategic partners
- Notable legal info (patent, trademark, copyright, license agreements, etc.)
- Notable financial info (credit report, letter from banker, valuation, etc.)
- Demographic info, statistics, charts, diagrams
- Photos of the product / service
- Sample Advertisements, marketing materials
- Customer letter of intent
- Pricing schedule
- Consultant reports or other market research
VP of Strategy 